How to use WeChat for advertisement purpose?
You heard about WeChat but you still don’t get the point of this awesome app? What kind of benefits your business could get using the chinese smartphone app? What is the difference between service account and subscription account? Sekkei Studio give you some explanations.
Available in English and Chinese, WeChat was initially released in 2011 by Tencent Holding, the Chinese company that became famous for the creation of QQ. If you stayed in China more than a week, you have probably been asked your WeChat ID as frequently as your personal phone number. The 438-millions users mobile app is becoming a standard of mobile communication, overcoming the popularity of traditional short message service (SMS) provided by China Unicom or China mobile.
Get the opportunity to spread your content to more than 438 millions users.
WeChat gives you the incredible opportunity to reach hundreds of millions of potential customers, through the tools they provide. Take a look at the graphical image we prepared to make you comfortable with your WeChat and social media digital strategy.
Track your performance with WeChat analytic tool.
Spreading content through WeChat allow you to track your visitors as you do via Google Analytics when you analyse your website user’s behaviour.
Give an orientation to your WeChat Strategy.
Whether you plan to post content every 2 months or weekly, you will have to decide which account perfectly fits your marketing needs. With WeChat, Tencent gives you the choice between two types of account, providing different features depending on what you really expect from the social app.
Subscription or Service account ? Choose the account fitting your marketing needs.
In order to achieve your digital advertisement goals, the social app WeChat gives you the choice between two kinds of accounts, depending on the degree of expected customisation, the content-update frequency and plenty of other features.
You still hesitate between Subscription / Service account? Let’s check out the infographic we’ve prepared.